Zoom!
Zoom! is the stupid campaign started by Tourism Malaysia to encourage more people to have local holidays and increase foreign tourist arrivals. One of their approaches include putting up posters in STAR LRT cars, and boy, are those posters ugly and uninformative. I think a lower secondary kid with Adobe Photoshop 6 could have done better. They lack focus with poor composition, horrible choice of photos, lousy picture quality and lack of cropping skills. For Frasers hill they can just zoom on some random field with a few flower and expect tourists to go wow? Other posters featuring eco-tourism merely showcase some random riverbank and it just looked like an anti-pollution poster. Good God! Lets go cuti-cuti Malaysia! -- Regards, William