Fwaaah!!!


The Colonel
Originally uploaded by adampsyche.
I have finally found the most annoying radio ad-- KFC's Hot and Spicy Xtra. The chicken is supposed to be so spicy that you'll go fwaaaah! when you eat it. I feel like fwaaaah-ing the idiot who thought up the idea over the head. The radio jingle is fantastically creative. It uses Jay Chou's theme song for "Fearless". In the original, our lazy-tounged singer uses the surname "Fok" repeatedly in the chorus. In the ad, "Fok" is replaced with "Fwaaaah!". The result-- an annoying little jingle that makes you feel that someone is clawing the insides of your brain. Fwaaah Fwah Fwaaaaah. Tada!

Comments

Anonymous said…
Yeah... I discovered that too... very annoying... Errgggh.. The editor must be a fan of Jay Chow. I can "fast" for the KFC for this whole Ramadhan Month after the adv.
thompsonboy said…
It's mainly for the malay...apparently the agency (not mine just to clear things up) thinks they will like it.
Zemien said…
The most annoying part (for me) was that the fwaah's did not fit into any part of the song. Maybe they did, but there was certainly no coordination.
MrBunnyBan said…
I'm so glad I'm not listening to that now. Or breathing haze. :p
ikanbilis said…
one thing for sure, the ad is by some low quality minded person. thats for sure. its annoying to me as well!
Vengelyne said…
But at least it catches attention and sticks for being so annoying. See? You guys bitch about it even here. That's already super brand awareness! =P
thompsonboy said…
not necessarily, there could always be a backlash...not all publicty is good publicty.
William said…
@SK:
Glad to see it's making the desired impact on consumers. :P

@TBoy:
I wonder what focus groups they studied... Pengz... Bakclash? People will still eat KFC.

@Zemien:
Sini satu "fwaaaah", sana satu, eh tunggu, sini dua... It sure ain't Quiny Jones.

@Bunny:
Perhaps you'd like a recording or a bottle of haze, couried over. :D

@IkanB:
I'm sure someone out there actually loves it. I'd like to shake his/her hand.

@Venge:
We aren't "bitchin'", were just having an intellectual discourse. :P
Vengelyne said…
Fwaaah!!! William's got a new profile pic. =P
thompsonboy said…
Probably never even tested that out...Fwahhhh my ass
Anonymous said…
Did you create that "Colonel Sanders in bone"? Creativeness gone haywire...
William said…
@Venge:
Yes, a new angle. To spare you the full blast of my kecinaan. Haha.

@TBoy:
No focus group?! No study? Didn't consult Madam Zorra? Preposterous.

@Anon:
Nah, I ripped that off from flickr. But I did give credit. But anyway, I do like to play with leftovers. You should give yourself a name. Soon.
Anonymous said…
Hmmm...I've got nothing against the Fwaaahhh direction, although the argument against the radio makes sense.

hate the ad, not the idea i guess.
Anonymous said…
The Rapper sucks!

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